I was still in graduate school in 2001 (still? – I had like 2 more years to go before I got the ol’ Ph.D.) when Dale Earnhardt Sr. died at Daytona. Like many readers, I found myself answering questions about NASCAR and motorsports to friends who knew little or nothing about NASCAR before Earnhardt’s death put NASCAR on the national scene. One silver lining to emerge from the Earnhardt episode was that a couple of friends wanted to see NASCAR in person. Months later we went to the spring Cup race at Richmond International Raceway. Anyway, one of my friends asked an interesting question – how do you decide which driver you are going to root for?
It is an interesting question. I don’t know if anyone’s ever done any kind of formal or scientific study of why fans root for certain drivers. It is something I’ve thought about quite a bit this year for a number of reasons: the harsh reaction NASCAR fans have had to Kyle Busch; the continuing obsession fans have with Dale Earnhardt Jr.; the fact that Scott Dixon seems to have no fans at all.
It’s easier to understand why fans don’t like certain drivers. If a driver wins a lot, and if he/she is not your favorite driver, one is inclined to root against that driver. I think that is a lot (but not all) of what is behind the antipathy so many NASCAR fans feel towards Kyle Busch. Personally, I’ve rooted against Darrell Waltrip, Bobby Allison, Bill Elliott, Dale Earnhardt, Ayrton Senna, the entire Penske Indycar team, Michael Schumacher, and Jimmie Johnson at various points in my career of motorsports fandom. I mean what’s more boring than seeing the same guy win week after week?
Again, I think there are other factors involved than simply winning a lot. Jeff Gordon and Kyle Busch have both attracted a great deal of antipathy among NASCAR fans during their seasons of dominance. Yet, between his “Million Dollar Bill” season of 1985 and his 1988 Cup championship, Bill Elliott never received the boos that Gordon received in the late 90s and early 00s and that Busch receives today. Elliott won the Most Popular Driver award so many years, even when he stunk up the show.
So, why do some drivers resonate with fan bases, when others do not?
This is a question that I’d like to explore in a series of posts, discussing my theories as to why fans prefer some drivers over others. I’ll also by doing a series of posts describing the drivers I’ve adopted as my favorites over the years…sort of a fanboy psychoanalysis. I know, you can’t wait.